
The Parently Group
Acquisition of Term Footwear
HURST Corporate Finance advises The Parently Group as it steps up its offering with the acquisition of Term Shoes, a specialist in children’s footwear.

Role
Lead AdvisorService
BuyingSector
ManufacturingThe Parently Group, a manufacturer of childrenswear which owns the David Luke school uniform brand, footwear and clothing brand Grass & Air and sportswear brand Juco, chose HURST Corporate Finance to advise on its first acquisition.
Parently has acquired Term Footwear, which was established in 2016 by Sharon and Lincoln New. Term, which is based in Poole, Dorset, has become a trusted brand for its shoes, which are designed with British children and the British weather in mind.
The Parently Group is based at a three-acre site in Bredbury, Stockport, after moving from Manchester city centre last year.
Kathryn Shuttleworth, chief executive of The Parently Group, said: “This move into school shoes comes at a time when the school uniform market is undergoing significant changes, driven by shifting ownership models and legislative uncertainties.
“In these times, diversification for wholesalers and retailers is essential. Expanding our offerings builds resistance and reduces risk as markets and products evolve.”
The Term Footwear collection caters to different age groups and preferences, from primary school children to teenagers, with options such as single and double-touch fastening straps, lace-ups, and smart designs.
The shoes are made from real leather, which is sourced in New Zealand and South Africa as a by-product of open cattle farming, while the patent leathers are imported from Italy to ensure durability and a high-quality finish. Additionally, double-dyed leather allows scratches and scuffs to be easily re-polished.
Sharon and Lincoln New will continue to work with The Parently Group to assist with the transition and share their specialist knowledge and expertise with the team.
Danielle Tierney, corporate finance executive and Ben Bradley, corporate finance partner, worked on the transaction.
"It was a pleasure advising The Parently Group on the acquisition of Term Footwear. The brand is a great addition to its portfolio, which already includes well-known names such as David Luke, Juco, and Grass & Air. We’re excited to see how this first acquisition strengthens their position in the market and fuels further growth."

